What other soap lets you travel to the South of France without going broke and resorting to asking your brother for money? Van Gogh's Sunflower soap is a like a little Provence for your powder room.
Keep this object like a treasure. Or use it to get your hands really clean. Give it to someone to let them know: "I like you just the way you Arles." In retrospect, this will come to be considered your most important soap.